Course curriculum

    1. New Lesson

About this course

  • $49.00
  • 1 lesson
  • TOOL: PDF
  • For: Service
  • Level: Beginner - Intermediate

About this Mini-Course

The homepage of your service-based website is the cornerstone of your online marketing. This tool takes you through a top-performing client example, illustrating a layout that balances informative content with clear calls to action. You’ll get to see firsthand how we structure homepages to draw in and engage potential clients, guiding them towards making an enquiry or booking a service.

FAQ

  • Who is Birdcage and why should I take your courses?

    Birdcage Marketing School is high highly anticipated training house of Birdcage Marketing. Led by Maddy Avery, a seasoned professional with hands-on experience in all aspects of marketing for over 15 years, her unique approach and insights have helped many businesses grow and thrive. Enrolling in these courses gives you direct access to her and her team's wisdom and proven strategies which took almost a decade to develop.

  • What's the difference between a Mini-Course, Pathway Bundle of The Full Library?

    Mini-Courses: These short, focused trainings, usually under 20 minutes, are tailored to supplement your existing marketing knowledge or offer a concise boost to your marketing strategies. They're perfect if you're looking to quickly fill a specific gap or enhance a particular skill.

    Pathway Bundles: More comprehensive than Mini-Courses, Pathway Bundles are specially curated collections of mini-courses, templates, and exclusive bonuses. They aim to fully equip you in your chosen area of marketing, providing an integrated learning experience while also offering a cost-saving advantage.

    The Full Library: The ultimate tool in your marketing arsenal. With a 12-month subscription to The Full Library, you gain unlimited access to everything that Birdcage Marketing School offers and will release during your subscription period. It's a complete package designed to continuously elevate your marketing game, save you thousands, and provide regular updates, exclusive content, and live office hour sessions with our Founder, Maddy Avery.

  • What if I have no prior experience in marketing?

    These courses are designed to accommodate all levels, from beginners to seasoned professionals. Bircage's approach ensures that you gain practical insights and hands-on experience, regardless of your starting point.

  • What if I am unsatisfied with the course? Is there a refund policy?

    We strive for your satisfaction, and if the course doesn't meet your expectations, we offer a refund within the first 7 days of purchase. Please refer to our refund policy for more details.

  • How will these courses help my business or career?

    Birdcage's expertise translates into actionable insights and tools that you can apply directly to your business or career. Past participants have seen tangible improvements in brand identity, audience engagement, and overall growth.

  • Can I access the course materials after completing the course?

    Yes, you will have ongoing access to the course materials for any Mini-Course or Pathway Bundle you purchase, allowing you to revisit the content and continue learning at your convenience. However, please note that purchasing these individual Mini-Courses or Pathway Bundles will not grant you access to any future updates or additions to the training content.

    On the other hand, if you choose to subscribe to The Full Library, not only will you have access to all current content, but you'll also continuously receive the most up-to-date content, including regular training updates. This ensures that Full Library subscribers always have access to the latest insights, strategies, and tools in the marketing field.

  • I'm a freelance or agency marketer. Is Birdcage Marketing School right for me?

    You're *almost* in the right place. For fellow freelancers and agency marketers and owners, Maddy has created a dedicated course just for you. Visit www.averyacademyofmarketing.com for more information

  • I'm a business owner, is Birdcage Marketing School right for me?

    Birdcage Marketing's rich experience spans across over 1,500 brands of various sizes in Australia and globally, encompassing a diverse array of industries and verticals.

    Our proven approach, taught through Birdcage Marketing School, has been applied to hundreds of different sectors, including:

    Lifestyle Brands: Including fashion, wellness, travel, and leisure.

    Local Businesses: Such as restaurants, retail stores, and community services.

    Financial Services: Ranging from banking, investment firms to insurance companies.

    SaaS (Software as a Service): Covering various technology solutions for both B2B and B2C.

    Business-to-Business (B2B) Brands: Such as manufacturing, wholesale, and professional services.

    Healthcare and Medical Services: Including hospitals, clinics, and pharmaceuticals.

    Educational Institutions: From primary schools to universities and vocational training centers.

    Real Estate: Encompassing residential, commercial, and property management.

    E-Commerce and Retail: Both online stores and physical retail chains.

    Non-Profit Organizations: Including charities, advocacy groups, and social causes.

    Media and Entertainment: Such as film, music, publishing, and broadcasting.

    Travel and Tourism: Including airlines, hotels, travel agencies, and tourist attractions.

    Automotive Industry: Ranging from manufacturers to dealerships and service centers.

    Environmental and Energy Sector: Such as renewable energy companies, waste management, and conservation organisations.

    Legal and Professional Services: Including law firms, consultancies, and corporate advisory services.

  • I'm an in-house marketer for a brand, is Birdcage Marketing School right for me?

    Yes, if you're job is to grow a brand, Birdcage Marketing School will help you get there.

    Birdcage Marketing's rich experience spans across over 1,500 brands of various sizes in Australia and globally, encompassing a diverse array of industries and verticals.

    Our proven approach, taught through Birdcage Marketing School, has been applied to hundreds of different sectors, including:

    Lifestyle Brands: Including fashion, wellness, travel, and leisure.

    Local Businesses: Such as restaurants, retail stores, and community services.

    Financial Services: Ranging from banking, investment firms to insurance companies.

    SaaS (Software as a Service): Covering various technology solutions for both B2B and B2C.

    Business-to-Business (B2B) Brands: Such as manufacturing, wholesale, and professional services.

    Healthcare and Medical Services: Including hospitals, clinics, and pharmaceuticals.

    Educational Institutions: From primary schools to universities and vocational training centers.

    Real Estate: Encompassing residential, commercial, and property management.

    E-Commerce and Retail: Both online stores and physical retail chains.

    Non-Profit Organizations: Including charities, advocacy groups, and social causes.

    Media and Entertainment: Such as film, music, publishing, and broadcasting.

    Travel and Tourism: Including airlines, hotels, travel agencies, and tourist attractions.

    Automotive Industry: Ranging from manufacturers to dealerships and service centers.

    Environmental and Energy Sector: Such as renewable energy companies, waste management, and conservation organisations.

    Legal and Professional Services: Including law firms, consultancies, and corporate advisory services.

Invest in yourself; the rest will follow

We're committed to teaching brand builders how to create results from inside their business

“I was able to double my profit thanks to Birdcage within the first month”

Dallas, Founder at True Colours

“Sales are up significantly from the same period last year which is wonderful to see on our end. Currently, they are up 300%. I've already actually exceeded July's sales from last year within the first 13 days of July which is mind blowing.”

Mel, Founder at Ridgy Didge Resources

“I've seen a big increase in customers who've not purchased for ages, coming back again. ”

Charlotte, Founder Blend Luxury Hair Extensions

“After your recommendations, someone has used the code and made a purchase within the first 48 hours!”

Alexandra, Founder at PinkSalt Swimwear

“We made it to 2 million views!”

Sam, Founder at Stag Electrical