The Full Library™ for:

  • Business Owners

    Entrepreneurship On Purpose

     Achieve your big goals and become your favourite self with our life-changing marketing strategies, content creation process, website, paid ad and email funnels & mindset upgrades

  • Professional Marketers

    Become a Marketing God

     Become the go-to marketing genius by leveraging our proven marketing strategies, content creation process, website, paid ad and email funnels & mindset upgrades

Anything but Basic - Giving You Everything You Need to Nail Your Online Growth

with industy-leading, accredited growth mentors & a proven digital marketing system that works

The MindOver™ Marketing System allows you to leverage the power of social media, email marketing, paid ads and websites to grow your brand online.

Strategies and tools you've never seen before, to make you better than the rest

100% of students surveyed who had previously invested in "marketing courses" said they learned something "new and instrumental to success"

Plus, if you enrol in The Full Library™ you'll enjoy our 48-hour Satisfaction guarantee. If you're not impressed or think this is nothing new, we'll refund you in full (and probably offer you a job!). That's how confident we are...

We'll get you nailing every one of your goals in the next 12-months

Experts at making hard things easy for brands

With almost a decade of experience supporting brands and fellow marketers with their marketing; we know how to teach you so you don't just understand but get results from inside your business.

Quick Guide

Who Should Enroll:

Professional Marketers
Discover marketing psychology and fall in love with smarter digital marketing that delivers consistently for your clients.

Brand Leaders
Help guide your team with an innovative yet streamlined approach to managing all digital marketing platforms

Entrepreneurs
Design and implement strategies to launch or grow your business in the digital space minus the mistakes everyone else makes

  • Grow your brand online right, from the start

  • Grow your audience and sales in record time across all digital platforms using a simple system

  • Learn a proven marketing system that removes the guesswork and mistakes

  • Grow your brand & marketing knowledge so you're ready to outsource down the track

  • Develop messaging that makes your audience love you and what you do

  • Know exactly what to do with your marketing, when to do it and how to do it

The Full Library™: The closest thing to a shortcut to success

Whether you love it or hate it, digital marketing is an essential part of business in 2024.

We take the guesswork out of strategy, social media, email marketing, paid ads and websites with our proven system taught in universities and by accredited Government growth mentors.

READY TO JOIN US?

Simple 3-Step System To Help Guarantee Your Success

We don’t just teach marketing; we transform careers, businesses and lives.

Guided by our Birdcage™ Certified government growth mentors and industry experts.

With Birdcage™, you'll achieve remarkable success, with 85% reporting at least a 120% increase in revenue within six months.

Step 1 // The Method

YOU'LL CREATE:
• AUDIENCE PROFILES
• BRAND STRATEGY
• SOCIAL MEDIA STRATEGY
• MARKETING FUNNELS
• AND MORE...
Why it's a non-negotiable:

The Method is the essential step that every other marketing course and campaign fails to address. By using our signature marketing psychology techniques and strategies that we’ve developed over the past 15 years, you ensure that your campaigns truly resonate with you audience and set the foundations for meaningful engagement and impactful results.

Audience Strategy

WHO they are
WHAT you do for them
WHEN they need you
WHERE to reach them
WHY they think how they do
HOW to make them buy

ANSWERS:
WHO AM I SPEAKING TO?
HOW DO I GET THEM TO CARE?

Brand Strategy

WHO you are
WHAT you do
HOW you do it
WHY you do it

ANSWERS:
WHY SHOULD PEOPLE LISTEN TO ME / BUY FROM ME?

Content Persona

WHO you show up as
WHAT you talk about
WHY people should care

ANSWERS:
WHAT SHOULD I TALK ABOUT IN CONTENT?
HOW SHOULD I PRESENT MYSELF/MY BRAND?

Marketing Funnels

HOW people choose to buy from you
WHEN you post
WHERE you post
WHAT you say and at what time of the funnel

ANSWERS:
WHAT PLATFORMS DO I USE AND HOW SHOULD I USE THEM?

Step 2 // The Action

YOU'LL MASTER:
• INSTAGRAM
• TIKTOK
• LINKEDIN
• VIDEO CONTENT CREATION & EDITING
• FACEBOOK ADS
• PINTEREST ADS
• EMAIL MARKETING

Why you need this learning pathway:

The Action pathway is designed to be your comprehensive guide through the complex landscape of digital marketing platforms. Each digital platform has strengths and weaknesses, that when used correctly, can save you time and money to help you reach your goals. With content that’s continually updated to reflect the latest trends and changes, 'The Action' ensures you stay ahead in the fast-evolving digital space.

Social Media: Instagram

Is Instagram the right platform to use?
How to get results using Instagram
How to make MORE Instagram content in LESS time
Optimise your profile for sales
How to SAFELY repurpose Instagram content
Learn to plan, create and edit Instagram content in record time

ADDED BONUS:
Benefit from our insider knowledge as Verified Meta Business Partners

Social Media: TikTok

Is TikTok the right platform to use?
How to get results using TikTok
How to make MORE TikTok content in LESS time
Optimise your profile for sales
How to SAFELY repurpose TikTok content
Learn to plan, create and edit TikTok content in record time

ADDED BONUS:
Benefit from our insider knowledge not only as Verified TikTok Agency Partners, but Maddy’s collaborations with TikTok as a paid content creator

Social Media: LinkedIn

Is LinkedIn the right platform to use?
How to get results using LinkedIn
How to make MORE LinkedIn content in LESS time
How to SAFELY repurpose LinkedIn content
Learn to plan, create and edit LinkedIn content in record time

ADDED BONUS:
Benefit from our insider knowledge as Verified LinkedIn Partners

iPhone Content Creation & Editing

How to capture high-quality content on just your iPhone
How to create 3 x as much content in one session
How to use lighting and microphones to go viral
How to edit ON your iPhone using FREE software
Database of top-performing content examples to replicate

Meta Ads (formally known as

How to choose the RIGHT ad platform
How to read analytics and track results
How to choose how much to spend on ads
How to skip the “testing” phase and create ad creative that works EVERYTIME (and save you thousands of dollars on lost ad spend)
Watch a live Meta Ads campaign build out and follow along to avoid ANY mistakes
Audit your ad account to make sure it’s setup correctly
How to fix your ads when they’re not working

ADDED BONUS:
Benefit from our insider knowledge as Verified Meta Agency Partners for over 8 years

Paid Ads: Pinterest

How to choose the RIGHT ad platform
How to read analytics and track results
How to choose how much to spend on ads
How to skip the “testing” phase and create ad creative that works EVERYTIME (and save you thousands of dollars on lost ad spend)
How to fix your ads when they’re not working

ADDED BONUS:
Benefit from our insider knowledge as Preferred Pinterest Partners

Email Marketing

How to create email automations that sell while you sleep
How to generate more than 45% of your revenue through email alone (and why that’s POWERFUL)
Fill-in-the-blank email copy and automated flows for eCommerce, Service and Coaching brands
Email design templates to replicate
How to create popups that work (not annoy)

ADDED BONUS:
Benefit from our insider knowledge as Silver Klaviyo Marketing Partners

Website Conversion Optimisation

Choosing the best website platforms for DIY
How to outsource your web build for best results
Fill-in-the-blank copy website copy templates
Our best performing website designs for eCommerce, Coaching and Service brands
Domain, Hosting & Maintenance Advice
Optimising your site for AI searching
Our best-selling Website Audit Checklist (worth over $1,500 alone!)
The *Perfect* Homepage & Landing Page Designs for Conversions
Website privacy and terms of use policy templates

ADDED BONUS:
Benefit from our insider knowledge as both Klaviyo Partners and WordPress Experts

Step 3 // The Mindset

YOU'LL DISCOVER:
•THE PSYCHOLOGY OF SUCCESS
•THE LAW OF ATTRACTION
•ACTIVATIONS & TOOLS TO UPGRADE YOUR MIND
•AND MORE...

Why This Is Your Million-dollar missing piece:

Mastering digital marketing strategies and techniques are important skills, but the missing piece to anyone’s success is always mindset. "The Mindset" pathway is designed to shift your perspective, focusing on the crucial mental shifts that pave the way to real results. Learn the very mindset that Maddy employed to dramatically turn her agency, Birdcage Marketing, around from nearly $100k in debt to celebrating continual $90k profit months in under a year. It's about cultivating the resilience, vision, and strategic thinking that transform your goals into reality.
View all

How does Birdcage Marketing School™ compare?

If you've landed here, you're either sick of spinning your wheels or you’re new to this whole digital thing. Either way, Birdcage Marketing School™ is designed to be the last marketing program you'll ever buy.

Loved by Experienced Marketers & New Entrepreneurs Alike

Bianca // B Known Communications

“I had fallen out of love with my industry after parental leave – corporate robot life wasn’t for me! I needed help with a clear strategy and some mindset approach methods for starting my own consultancy business, but my confidence was low.

I’d been following Maddy on TikTok. I loved her, and Birdcage’s approach. So I signed up for Birdcage Marketing School™. These courses have helped me fall back in love with what I love sooo much and has helped reignite my confidence. I’ve had a great career, and starting my own business is just the beginning of greater things for myself!! I am a student in The Full Library™ and Marketing Boss Academy program, and they are so complementary. The platform and structure allows me to align the learnings by jumping between each.

I love seeing the examples of the strategies and learnings! All the topics and skills I need are right there – so much value.

Thank you for creating a space for someone exactly like me. I felt pretty discarded after parental leave and quite lost if I'm honest! I'm not only refreshing my digital marketing skills but I'm learning how to tangibly apply them to my freelance business. I can't thank you enough for the support this platform gives me, you're a rockstar Maddy.”

  • STRATEGIC CLARITY

    Streamline your marketing efforts with a strategy that's clear, effective, and doesn’t burn you or your budget.

  • AUDIENCE UNDERSTANDING

    Master the art of subtle selling by truly understanding your audience's needs and preferences.

  • PLATFORM PRECISION

    Invest your time wisely by focusing on platforms that align with your goals, and confidently set aside the rest.

  • MARKETING FUNNEL MASTERY

    Attract and win over your dream clients with a marketing funnel that's not just high-converting, but also builds lasting trust and return customers.

  • CONTENT CONFIDENCE

    Always know what to post, with strategies for viral content at your fingertips.

  • SALES AND LEADS SURGE

    Experience a consistent increase in sales and leads, scaling your business higher as you refine your marketing strategies with us.

  • WEBSITE TRANSFORMATION

    Turn your website into a powerful sales tool, that is simple to manage without the need for tech expertise.

  • GROWTH INTELLIGENCE

    Learn to grow your business intelligently without expensive trial and error.

How does The Full Library™ Work?

Birdcage Marketing School is built in Pathways to guide you through your next steps, the same way we execute marketing for our agency clients

  • Time-considerate, on-demand training videos

  • Agency tools and templates to fast-track your results

  • Access to dedicated and heavily discounted coaching sessions

  • Our highly-guarded Birdcage Marketing Masterplan usually reserved for agency clients only

  • Live group coaching with Maddy Avery & Senior Birdcage Strategists

  • 24/7 online community for peer and Birdcage strategist support

  • 12-month membership that can be renewed forever more

Enrol Now in The Full Library™

Hurry! Price increases periodically

Subscription available in two options. Pay in full for 12 months and get two months free, or pay in 12 monthly instalments.

You'll Love It - Or Your Money Back

With every platform you need covered, live sessions, an online community and ever-updating training and template library; you can cancel all those other subscriptions that leave you hanging.

With over $150,000 worth of value over your membership year, The Full Library™ is the clever way to learn our proven system and work directly with Maddy and her team.

And if you're not 100% satisfied, you have 48-hours to change your mind and you'll receive a full refund of your purchase (as always, check t&c's for all the details!)

  • $4,660.00 / year

    $4,660.00 / yearThe Full Library

    Get $150,000 worth of value plus an extra 2 months free (compared to monthly payment plans)
    Buy Now

  • $466 per month

    $466 per monthThe Full Library

    Prefer to pay monthly? Our payment plan option allows you to pay in installments over the 12-month period
    Buy Now

YOUR COACH
Who teaches Birdcage Marketing School™?

Birdcage Marketing School is the brainchild of Maddy Birdcage; multi-awarded digital marketing agency founder, content creator and educator. Maddy's mission is to equip you with the tools and confidence to get out of your own way to bring your dreams to life through mastering digital marketing.

Her experience spans advising both large and small businesses, personal collaborations with brands like TikTok and Adobe, and roles as a Government Business Growth Mentor and university guest lecturer for MBA students.

What you'll learn in Birdcage Marketing School is based on 15 years of experience in marketing, plus her completed Bachelor of Arts (Media) and Master of Arts (Advertising). Learn from the industry leader who self-proclaims that she’s "made every mistake in the book" to come out the other side to achieve every one of her goals by the age of 33, through the power of strategic digital marketing, done her way.

FAQ

  • Who is Birdcage™ and why should I take your courses?

    Birdcage Marketing School™ is the highly anticipated training house of Birdcage Marketing™. Led by Maddy Avery, a seasoned professional with hands-on experience in all aspects of marketing for over 15 years, her unique approach and insights have helped many businesses grow and thrive. Enrolling in these courses gives you direct access to her and her team's wisdom and proven strategies which took almost a decade to develop.

  • What’s the difference between a Course and The Full Library™?

    Course: A single Course will focus learning in one of three specialised areas, such as - The Method, The Action, or The Mindset - allowing you to tailor your education to specific goals or challenges.

    The Full Library™ grants unlimited access to all courses and exclusive content for a year. You also get access to our exclusive online community and monthly Live Office Hours. This yearly subscription ensures you get access to continuous updates and support.

  • What if I have no prior experience in marketing?

    This program is designed to accommodate all levels, from beginners to seasoned professionals. Birdcage's approach ensures that you gain practical insights and hands-on experience, regardless of your starting point.

  • What if I am unsatisfied with the course? Is there a refund policy?

    We know we’re the best. But if for some reason we don’t meet your expectations, we offer a money-back guarantee. Please refer to our Refund Policy for more information.

  • How will these courses help my business or career?

    Birdcage's expertise translates into actionable insights and tools that you can apply directly to your business or career. Past participants have seen tangible improvements in brand identity, audience engagement, and overall growth.

  • Can I access the course materials after completing the course?

    Yes, you can purchase an ongoing yearly subscription to each individual Pathway Bundle or a subscription to The Full Library™. You will have ongoing access to the course materials for any Pathway Bundle or The Full Library™ you purchase for a year, allowing you to revisit the content and continue learning at your convenience. This includes getting access to any updates to the course materials to ensure you always have access to the latest insights, strategies, and tools in digital marketing.

  • I'm a freelance or agency marketer. Is Birdcage Marketing School right for me?

    Yes - if you want to learn to write a strategy like we do, and how to bring it to life. If you want to learn how to build a successful freelance or agency business, Marketing Boss Academy is the upgrade you'll also want. For fellow freelancers and agency marketers and owners, Maddy has created a dedicated course just for you, where she shares the exact approach, tools and processes she used to turn her own agency form $100,000 in debt, to $100,000 profit months. Discover if Marketing Boss Academy is right for you

  • I'm a business owner, is Birdcage Marketing School™ right for me?

    Birdcage Marketing's rich experience spans across over 1,500 brands of various sizes in Australia and globally, encompassing a diverse array of industries and verticals.

    Our proven approach, taught through Birdcage Marketing School™, has been applied to hundreds of different sectors, including:

    Lifestyle Brands: Including fashion, wellness, travel, and leisure.

    Local Businesses: Such as restaurants, retail stores, and community services.

    Financial Services: Ranging from banking, investment firms to insurance companies.

    SaaS (Software as a Service): Covering various technology solutions for both B2B and B2C.

    Business-to-Business (B2B) Brands: Such as manufacturing, wholesale, and professional services.

    Healthcare and Medical Services: Including hospitals, clinics, and pharmaceuticals.

    Educational Institutions: From primary schools to universities and vocational training centers.

    Real Estate: Encompassing residential, commercial, and property management.

    E-Commerce and Retail: Both online stores and physical retail chains.

    Non-Profit Organizations: Including charities, advocacy groups, and social causes.

    Media and Entertainment: Such as film, music, publishing, and broadcasting.

    Travel and Tourism: Including airlines, hotels, travel agencies, and tourist attractions.

    Automotive Industry: Ranging from manufacturers to dealerships and service centers.

    Environmental and Energy Sector: Such as renewable energy companies, waste management, and conservation organisations.

    Legal and Professional Services: Including law firms, consultancies, and corporate advisory services.

  • I'm an in-house marketer for a brand, is Birdcage Marketing School™ right for me?

    Yes, if you're job is to grow a brand, Birdcage Marketing School™ will help you get there.

    Birdcage Marketing's rich experience spans across over 3,000 brands of various sizes in Australia and globally, encompassing a diverse array of industries and verticals.

    Our proven approach, taught through Birdcage Marketing School™, has been applied to hundreds of different sectors, including:

    Lifestyle Brands: Including fashion, wellness, travel, and leisure.

    Local Businesses: Such as restaurants, retail stores, and community services.

    Financial Services: Ranging from banking, investment firms to insurance companies.

    SaaS (Software as a Service): Covering various technology solutions for both B2B and B2C.

    Business-to-Business (B2B) Brands: Such as manufacturing, wholesale, and professional services.

    Healthcare and Medical Services: Including hospitals, clinics, and pharmaceuticals.

    Educational Institutions: From primary schools to universities and vocational training centers.

    Real Estate: Encompassing residential, commercial, and property management.

    E-Commerce and Retail: Both online stores and physical retail chains.

    Non-Profit Organizations: Including charities, advocacy groups, and social causes.

    Media and Entertainment: Such as film, music, publishing, and broadcasting.

    Travel and Tourism: Including airlines, hotels, travel agencies, and tourist attractions.

    Automotive Industry: Ranging from manufacturers to dealerships and service centers.

    Environmental and Energy Sector: Such as renewable energy companies, waste management, and conservation organisations.

    Legal and Professional Services: Including law firms, consultancies, and corporate advisory services.