Make Your Marketing (Finally) Work
Discover the best-selling digital marketing course that will get you unstuck to hitting all your goals within the next 12-months
Currently: 57,786 people learning from us
with industy-leading, accredited growth mentors & a proven digital marketing system that works
100% of students surveyed who had previously invested in "marketing courses" said they learned something "new and instrumental to success"
Experts at making hard things easy for brands
Who Should Enroll:
Professional Marketers
Discover marketing psychology and fall in love with smarter digital marketing that delivers consistently for your clients.
Brand Leaders
Help guide your team with an innovative yet streamlined approach to managing all digital marketing platforms
Entrepreneurs
Design and implement strategies to launch or grow your business in the digital space minus the mistakes everyone else makes
Grow your brand online right, from the start
Grow your audience and sales in record time across all digital platforms using a simple system
Learn a proven marketing system that removes the guesswork and mistakes
Grow your brand & marketing knowledge so you're ready to outsource down the track
Develop messaging that makes your audience love you and what you do
Know exactly what to do with your marketing, when to do it and how to do it
Whether you love it or hate it, digital marketing is an essential part of business in 2024.
We take the guesswork out of strategy, social media, email marketing, paid ads and websites with our proven system taught in universities and by accredited Government growth mentors.
We don’t just teach marketing; we transform careers, businesses and lives.
Guided by our Birdcage™ Certified government growth mentors and industry experts.
With Birdcage™, you'll achieve remarkable success, with 85% reporting at least a 120% increase in revenue within six months.
YOU'LL CREATE:
• AUDIENCE PROFILES
• BRAND STRATEGY
• SOCIAL MEDIA STRATEGY
• MARKETING FUNNELS
• AND MORE...
Why it's a non-negotiable:
WHO they are
WHAT you do for them
WHEN they need you
WHERE to reach them
WHY they think how they do
HOW to make them buy
ANSWERS:
WHO AM I SPEAKING TO?
HOW DO I GET THEM TO CARE?
WHO you are
WHAT you do
HOW you do it
WHY you do it
ANSWERS:
WHY SHOULD PEOPLE LISTEN TO ME / BUY FROM ME?
WHO you show up as
WHAT you talk about
WHY people should care
ANSWERS:
WHAT SHOULD I TALK ABOUT IN CONTENT?
HOW SHOULD I PRESENT MYSELF/MY BRAND?
HOW people choose to buy from you
WHEN you post
WHERE you post
WHAT you say and at what time of the funnel
ANSWERS:
WHAT PLATFORMS DO I USE AND HOW SHOULD I USE THEM?
YOU'LL MASTER:
• INSTAGRAM
• TIKTOK
• LINKEDIN
• VIDEO CONTENT CREATION & EDITING
• FACEBOOK ADS
• PINTEREST ADS
• EMAIL MARKETING
Why you need this learning pathway:
Is Instagram the right platform to use?
How to get results using Instagram
How to make MORE Instagram content in LESS time
Optimise your profile for sales
How to SAFELY repurpose Instagram content
Learn to plan, create and edit Instagram content in record time
ADDED BONUS:
Benefit from our insider knowledge as Verified Meta Business Partners
Is TikTok the right platform to use?
How to get results using TikTok
How to make MORE TikTok content in LESS time
Optimise your profile for sales
How to SAFELY repurpose TikTok content
Learn to plan, create and edit TikTok content in record time
ADDED BONUS:
Benefit from our insider knowledge not only as Verified TikTok Agency Partners, but Maddy’s collaborations with TikTok as a paid content creator
Is LinkedIn the right platform to use?
How to get results using LinkedIn
How to make MORE LinkedIn content in LESS time
How to SAFELY repurpose LinkedIn content
Learn to plan, create and edit LinkedIn content in record time
ADDED BONUS:
Benefit from our insider knowledge as Verified LinkedIn Partners
How to capture high-quality content on just your iPhone
How to create 3 x as much content in one session
How to use lighting and microphones to go viral
How to edit ON your iPhone using FREE software
Database of top-performing content examples to replicate
How to choose the RIGHT ad platform
How to read analytics and track results
How to choose how much to spend on ads
How to skip the “testing” phase and create ad creative that works EVERYTIME (and save you thousands of dollars on lost ad spend)
Watch a live Meta Ads campaign build out and follow along to avoid ANY mistakes
Audit your ad account to make sure it’s setup correctly
How to fix your ads when they’re not working
ADDED BONUS:
Benefit from our insider knowledge as Verified Meta Agency Partners for over 8 years
How to choose the RIGHT ad platform
How to read analytics and track results
How to choose how much to spend on ads
How to skip the “testing” phase and create ad creative that works EVERYTIME (and save you thousands of dollars on lost ad spend)
How to fix your ads when they’re not working
ADDED BONUS:
Benefit from our insider knowledge as Preferred Pinterest Partners
How to create email automations that sell while you sleep
How to generate more than 45% of your revenue through email alone (and why that’s POWERFUL)
Fill-in-the-blank email copy and automated flows for eCommerce, Service and Coaching brands
Email design templates to replicate
How to create popups that work (not annoy)
ADDED BONUS:
Benefit from our insider knowledge as Silver Klaviyo Marketing Partners
Choosing the best website platforms for DIY
How to outsource your web build for best results
Fill-in-the-blank copy website copy templates
Our best performing website designs for eCommerce, Coaching and Service brands
Domain, Hosting & Maintenance Advice
Optimising your site for AI searching
Our best-selling Website Audit Checklist (worth over $1,500 alone!)
The *Perfect* Homepage & Landing Page Designs for Conversions
Website privacy and terms of use policy templates
ADDED BONUS:
Benefit from our insider knowledge as both Klaviyo Partners and WordPress Experts
YOU'LL DISCOVER:
•THE PSYCHOLOGY OF SUCCESS
•THE LAW OF ATTRACTION
•ACTIVATIONS & TOOLS TO UPGRADE YOUR MIND
•AND MORE...
Why This Is Your Million-dollar missing piece:
MaddyChat™ is like having Maddy Birdcage on speed dial. Chat casually—just like messaging your bestie who actually has the answers—or dive into our structured prompts to power through your strategy and content with AI & our signature frameworks.
Past Study Group Session recordings
Discover the art of genuine online connections. Learn to profile audiences, craft a resonant brand strategy, & build a marketing funnel that tells your story. Stand out in the digital world without relying on nasty hacks. An Essential Step One.
Master digital platforms! Dominate social media, create viral content, expand your email list, run profitable ads, & craft winning websites. Transform your brand's potential into powerful, multi-channel marketing campaigns that resonate and convert.
Bianca // B Known Communications
Birdcage Marketing School is built in Pathways to guide you through your next steps, the same way we execute marketing for our agency clients
Time-considerate, on-demand training videos
Agency tools and templates to fast-track your results
Access to dedicated and heavily discounted coaching sessions
Our highly-guarded Birdcage Marketing Masterplan usually reserved for agency clients only
Live group coaching with Maddy Avery & Senior Birdcage Strategists
24/7 online community for peer and Birdcage strategist support
12-month membership that can be renewed forever more
Hurry! Price increases periodically
With every platform you need covered, live sessions, an online community and ever-updating training and template library; you can cancel all those other subscriptions that leave you hanging.
With over $150,000 worth of value over your membership year, The Full Library™ is the clever way to learn our proven system and work directly with Maddy and her team.
And if you're not 100% satisfied, you have 48-hours to change your mind and you'll receive a full refund of your purchase (as always, check t&c's for all the details!)
Birdcage Marketing School™ is the highly anticipated training house of Birdcage Marketing™. Led by Maddy Avery, a seasoned professional with hands-on experience in all aspects of marketing for over 15 years, her unique approach and insights have helped many businesses grow and thrive. Enrolling in these courses gives you direct access to her and her team's wisdom and proven strategies which took almost a decade to develop.
Course: A single Course will focus learning in one of three specialised areas, such as - The Method, The Action, or The Mindset - allowing you to tailor your education to specific goals or challenges.
The Full Library™ grants unlimited access to all courses and exclusive content for a year. You also get access to our exclusive online community and monthly Live Office Hours. This yearly subscription ensures you get access to continuous updates and support.
This program is designed to accommodate all levels, from beginners to seasoned professionals. Birdcage's approach ensures that you gain practical insights and hands-on experience, regardless of your starting point.
We know we’re the best. But if for some reason we don’t meet your expectations, we offer a money-back guarantee. Please refer to our Refund Policy for more information.
Birdcage's expertise translates into actionable insights and tools that you can apply directly to your business or career. Past participants have seen tangible improvements in brand identity, audience engagement, and overall growth.
Yes, you can purchase an ongoing yearly subscription to each individual Pathway Bundle or a subscription to The Full Library™. You will have ongoing access to the course materials for any Pathway Bundle or The Full Library™ you purchase for a year, allowing you to revisit the content and continue learning at your convenience. This includes getting access to any updates to the course materials to ensure you always have access to the latest insights, strategies, and tools in digital marketing.
Yes - if you want to learn to write a strategy like we do, and how to bring it to life. If you want to learn how to build a successful freelance or agency business, Marketing Boss Academy is the upgrade you'll also want. For fellow freelancers and agency marketers and owners, Maddy has created a dedicated course just for you, where she shares the exact approach, tools and processes she used to turn her own agency form $100,000 in debt, to $100,000 profit months. Discover if Marketing Boss Academy is right for you
Birdcage Marketing's rich experience spans across over 1,500 brands of various sizes in Australia and globally, encompassing a diverse array of industries and verticals.
Our proven approach, taught through Birdcage Marketing School™, has been applied to hundreds of different sectors, including:
Lifestyle Brands: Including fashion, wellness, travel, and leisure.
Local Businesses: Such as restaurants, retail stores, and community services.
Financial Services: Ranging from banking, investment firms to insurance companies.
SaaS (Software as a Service): Covering various technology solutions for both B2B and B2C.
Business-to-Business (B2B) Brands: Such as manufacturing, wholesale, and professional services.
Healthcare and Medical Services: Including hospitals, clinics, and pharmaceuticals.
Educational Institutions: From primary schools to universities and vocational training centers.
Real Estate: Encompassing residential, commercial, and property management.
E-Commerce and Retail: Both online stores and physical retail chains.
Non-Profit Organizations: Including charities, advocacy groups, and social causes.
Media and Entertainment: Such as film, music, publishing, and broadcasting.
Travel and Tourism: Including airlines, hotels, travel agencies, and tourist attractions.
Automotive Industry: Ranging from manufacturers to dealerships and service centers.
Environmental and Energy Sector: Such as renewable energy companies, waste management, and conservation organisations.
Legal and Professional Services: Including law firms, consultancies, and corporate advisory services.
Yes, if you're job is to grow a brand, Birdcage Marketing School™ will help you get there.
Birdcage Marketing's rich experience spans across over 3,000 brands of various sizes in Australia and globally, encompassing a diverse array of industries and verticals.
Our proven approach, taught through Birdcage Marketing School™, has been applied to hundreds of different sectors, including:
Lifestyle Brands: Including fashion, wellness, travel, and leisure.
Local Businesses: Such as restaurants, retail stores, and community services.
Financial Services: Ranging from banking, investment firms to insurance companies.
SaaS (Software as a Service): Covering various technology solutions for both B2B and B2C.
Business-to-Business (B2B) Brands: Such as manufacturing, wholesale, and professional services.
Healthcare and Medical Services: Including hospitals, clinics, and pharmaceuticals.
Educational Institutions: From primary schools to universities and vocational training centers.
Real Estate: Encompassing residential, commercial, and property management.
E-Commerce and Retail: Both online stores and physical retail chains.
Non-Profit Organizations: Including charities, advocacy groups, and social causes.
Media and Entertainment: Such as film, music, publishing, and broadcasting.
Travel and Tourism: Including airlines, hotels, travel agencies, and tourist attractions.
Automotive Industry: Ranging from manufacturers to dealerships and service centers.
Environmental and Energy Sector: Such as renewable energy companies, waste management, and conservation organisations.
Legal and Professional Services: Including law firms, consultancies, and corporate advisory services.