Welcome to The Action

Where digital platforms become your playground.

This is where you learn to wield the tools of digital marketing with the finesse of a seasoned pro. It's not just about being present on social media; it's about dominating it and using a range of platforms to support your efforts.

For just $1690, you'll enjoy 12-month access to unlock the secrets.

  • Maximising Platform Strengths: We've dissected each digital platform to reveal its core advantages. Learn how to synergize these platforms for amplified impact.

  • Minimising Weaknesses: Where there are gaps, we show you how to bridge them efficiently, saving you precious time and resources.

  • Staying Ahead: Our content updates as soon as platforms evolve, keeping you at the forefront of digital marketing.

Digital marketing is an ever-changing beast, but with The Action, you're not just keeping up—you're leading the charge.

Course curriculum

    1. Content Builder Template

    2. Intro to Social Media Marketing

    3. Becoming the Digital Creator

    4. Platforms to Use

    5. Content Formats

    6. Example Content Formats

    7. Hooks & CTAs

    8. Captions & Hashtags

    9. Content Planning Like A Pro

    10. Content Planning Tool (ClickUp Template)

    11. Video Content Checklist

    12. Maximising Engagement

    13. Optimise Your Profile

    14. Repurpose Your Content

    15. Optimise Your Content

    16. What's Next

    1. Introduction to iPhone Content Creation

    2. Capturing Content on iPhones

    3. Lighting, Mics & Equipment

    4. The Art of Repurposing

    5. Repurposing Matrix

    6. Editing for Beginners

    1. Which Website Platform (CMS)

    2. Writing High Converting Web Copy

    3. Designing a Winning Website

    4. SEO Basics

    5. Extras Your Web Agency Wish You Knew

    6. Domain, Hosting & CMS

    7. Optimising for AI Search & Chat GPT

    8. TOOL: The Ultimate Web Audit Checklist

    9. TOOL: eCommerce: The Perfect Homepage Design

    10. TOOL: Coaches: The Perfect Homepage Design

    11. TOOL: Service: The Perfect Homepage Design

    12. TOOL: Our Winning Landing Page Layout

    13. TOOL: Our Winning Landing Page Layout - The Breakdown

    14. TEMPLATE: Website Copy Prompts To Get You Started

    15. TEMPLATE: Website Copy Deck Writing Template

    16. TEMPLATE: Website Copy Frameworks

    17. TEMPLATE: Website Privacy Policy Template

    18. TEMPLATE: Website Terms of Use Template

    1. Email Marketing 101

    2. Email Marketing Platforms

    3. Growing Your Email Database

    4. Deciding on a Lead Magnet

    5. The Welcome Series Flow

    6. The Abandoned Cart Flow

    7. The Post Purchase Flow

    8. The Pre-Discovery Call Flow

    9. The Pre-Appointment Flow

    10. Email Copy Best Practice

    11. Email Design Best Practice

    12. Email Metrics the Basics

    13. eCommerce Fill in the Blank

    14. Coach and Service Fill in the Blank

    15. 10 Week Sample eDM Plan

    1. Paid Ads 101

    2. Choosing Paid Ad Platforms

    3. Analytics & Tracking 101

    4. Choosing Your Campaign Type

    5. Setting the Ad Budget

    6. Fundamentals of Audience Targeting

    7. Winning Ad Creative

    8. Creating an Ads Strategy

    9. Live Build

    10. Paid Ads Strategy Template

About this course

  • $2,660.00
  • 65 lessons
  • 6.5 hours of video content

What You'll Master:

  • Social Media Confidence

    Organic marketing strategies that cut through the noise on TikTok, Instagram, Facebook, and LinkedIn.

    Engagement growth tactics that turn followers into fans.

    Crafting compelling videos and images that captivate and convert.

    Navigating the world of hashtags, captions, and the art of the perfect post.

    How to save HOURS each week by planning, creating and repurposing like we do in the agency.

  • Content Creation Mastery

    Viral content creation using nothing but your iPhone.

    Recommendations for low-cost equipment upgrades.

    Editing with free or affordable apps that make your content shine.

  • Email Expander Chapter

    How to grow your email list to be your best revenue stream even if you're starting at 0.

    Fill-in-the-blank email copy for service, eCommerce and coaches.

    Essential email automation that builds relationships and makes money while you sleep.

    The right email marketing platforms for your stage of business .

    Our best email designs to swipe for yourself.

    Example email marketing calendar for every brand.

  • Paid Ads Chapter

    How to choose the best ads platform for your brand.

    How to read and understand ad analytics.

    Step-by-step Meta Ads campaign strategy so you can run your own profitable ads (without an agency retainer!)

    Step-by-step Meta Ads campaign setup to follow along.

    How to fix common issues when your campaigns aren't working.

  • Winning Websites Chapter

    Which website platform for your brand.

    How to make your website a sales/lead generation machine.

    Website copy templates.

    The perfect homepage design for eCommerce, service-based businesses and coaches.

    Policy templates to keep you protected.

    Our best-selling website audit checklist.

Stay Current, Stay Competitive:

We don't believe in "learn once, know forever." That's why The Action includes continuous updates for your 12-month access. As platforms change, so does our content, ensuring you're always equipped with the latest strategies.

Enroll in The Action today and step into a world where digital marketing platforms are not just tools—they're extensions of your brand's voice and vision.

Buy Now

Why The Action is Your Next Move:

Because knowledge isn't power until it's applied.

The Action is the embodiment of application—it's where theory meets practice, where ideas ignite into campaigns, and where potential transforms into results.

You've laid the groundwork with The Method; now it's time to build your empire with The Action.
LET'S GET STARTED

When it comes to results, you won't just take our word for it.

Here's what a current student has to say:

"I finally get it.

There is so much information in there but it's not overwhelming at all. Other courses I've done are too brief and I hardly learn anything. With The Action I'm understanding the technical side to the platforms we need for running a business, AS WELL AS how my marketing strategy from The Method should be applied to those platforms. Thank goodness for this school."

Marietta Buchanen | Small Business Owner, Scottdale GA

No Marketing Background? No Worries.

We don't expect you to know it before you sign up.

Whether you're new to marketing or looking to refine your skills, The Action is designed to be clear and understandable.

It's been tried and tested with hundreds of individuals just like you, through one-on-one sessions and our broader Birdcage Marketing School™ community. Our training is designed to be foolproof, with tools and templates that make success inevitable. And with our support system, we won't let you settle for anything less than extraordinary.

ENROLL NOW

Go Deeper with The Full Library™

For those hungry for comprehensive knowledge, The Full Library™ offers an annual subscription for $2997 (with payment plans).

This is your all-in-one resource for continued learning, complete with bonuses that will elevate your marketing game.

With The Full Library™, you build build a solid foundation with The Method, The Action, The Mindset and Launch Loud courses all included, and join a community dedicated to mastering marketing that truly connects.

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Continue learning in the verified Birdcage Marketing School™ structure with Step 2: The Action and Step 3: The Mindset.

Freelance Marketer or Agency Owner? Create an insanely profitable business with Marketing Boss Academy.